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I think this is an interesting question for most of my readers.
One of the main challenges in the so-called Web 2.0 and Voice 2.0 world is to exactly understand the market itself, figuring out what people is willing to pay for. Firstly, let’s see what people is NOW paying for… it’s much easier.
To simplify the reasoning, let’s make a breakdown list of who is paying for what over the internet:

1. Business: online advertising, CRM, contact center tools and everything related to customer care; moreover, PC software, hardware and services (telecommunication etc.), etc.
2. Consumer: VAS in general, ring tones, MP3s, stuff for mobile phones (and other useless stuff), PSTN termination through VoIP, PC/PDA software, Games, etc.

The short list above is not exhaustive, but it’s enough to go forward with my reasoning.
In other words, we can state that people in (1) are investing to take care of people in (2) and trying to convince them to buy their products. So, it’s evident that people are paying to let other people know that they exist or to increase their brand awareness as well as presenting a new product and so on.
Google is making money because people in (1) are paying for that. Any big social networking site is making money or is trying to make money from that. Most new Web 2.0 portals/services/applications are basing their business models on that.

From my experience and from some recent “moves” that I can see in the market, I can definitely say that if you want to make money, you have to provide businesses with something which can help them to improve their efficiency in getting customers. New ways to get customers, new tools to get customers, new “ideas” to get customers’ attention.

In the following days I’ll show you what I really mean if we apply this reasoning to the VoIP world. Stay tuned

Technorati Tags: business models, consumer, luca filigheddu, market, voip