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Blyk should be the first FREE mobile operator ever. They’re going to launch their service in mid 2007, just in the UK market, and the target demographic is made of young people.

Blyk is a pan-European free mobile operator for young people, funded by advertising. We’re launching first in the UK market in mid-2007, with other markets to follow.

Blyk is an innovative mobile media channel for advertisers. We offer brands an opportunity for direct engagement with a young audience with real-time feedback.

Blyk has been in development since January 2006. As we are now finalizing our offering with our UK brand partners, we feel the time is right to go public on Blyk.

Taking a look at their website, you can see that the management team is pretty strong. The co-founder and CEO is Pekka Ala-Pietil, former President of Nokia Corp. Not bad.
I look forward to seeing their business model, since a mobile advertise-based service is surely a big challenge.

Thanks Pat for having noticed them. I’ll stay tuned.