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Google is testing the AdWords engine for radio advertising.
Google Audio Ads brings efficiency, accountability, and enhanced ROI to radio advertising by providing advertisers with an online interface for creating and launching radio campaigns. You’ll be able to target your customers by location, station type, day of the week, and time of day. After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played.
Really not bad. What I expect for the near furure ? Contextual advertising for IPTV. James Bond is driving a BMW ? Ads about the BMW’s dealer nearest to you appears on the screen. Fanstastic!
Technorati Tags: luca filigheddu, google radio advertising, iptv, advertising
