Andy’s post on Instant Journalism, that is how journalism is changing through the great tools made available by internet, web and video/voice over IP, is really worth a read.
On the human, um Public level, this also means, the usually dismissive approach many old school PR people have taken of bloggers and online journalists will have to change. Heck it better. Bloggers are now as important to the established companies as the mainstream media have always been, not just to the new and emerging companies with something new to show. As a matter of fact if you have to pick between the analyst, media or blogger this week, unfortunately the analyst drops to third in importance if you’ve got something to tell and sell. Candidly some media types who are not on deadline should take a page out of the sportswriters creed and code of mutual respect…photographers and those on deadline to the front of the pack, everyone else to the back.
Have you ever seen a professional blogger (not me, not you) in action during a conference ? Mac, digital camera, wireless connection and… write, upload photo, post, write, upload photo, post… Fresh news from different angles and in real time. In case you want more, I agree with Andy, a webcam plus a software like SightSpeed can make the difference and add something more and valuable to the whole story.
Technorati Tags: andy abramson, instant journalism, luca filigheddu, bloggers, sightspeed
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