Steve Jobs: “We’re going to make some history together today.”
After yesterday’s Macworld, we’ll surely agree with Steve. Yesterday has been a memorable day for many technological fields, like the internet, mobile phones’ market and the whole computers market. Apple introduced a unique device in the market and, in my opinion, it will be really disruptive.
In a previous post I’ve stated that the mobile phone market should have been pretty tough for Apple, since it’s completely dominated by the giant Nokia. So, why a mobile phone? Why now?
If we take a deeper look at the iPhone, it’s pretty clear that it’s not a mobile phone. It’s a state-of-the-art portable internet device that is ALSO capable of making phone calls. That’s an important point. And, at the same time, it’s not a smartphone, since I cannot install third party applications (not yet, at least).
To me, Apple iPhone is what you want it to be. It can be your internet-connected device at home or in your office, it can be your iPod, it can be your PIM, it could be… yes, of course, your mobile phone. Or, it can be all of these at the same time. But, in my opinion, you don’t necessarily buy it to be your primary mobile phone. If I’d buy it, I would never give up on my Nokia phones. Never. And I think Nokia knows this story very well. In the past, I’ve tried multiple handhelds with phone capabilities (like a QTek) but they were definitely unusable. A (smart)phone is a (smart)phone, an internet-enabled device is something different (and, my iPod is my iPod, with 60GB available!).
In addition, iPhone is far from being comparable to the latest N-series Nokia phones. For instance, the N95 is supplied with an integrated GPS and a 5Mpix camera, iPhone with just a 2Mpix camera (no Zeiss optics). Nokia is a leader in terms of call quality, signal strength and so on. What about the iPhone ?
In conclusion, it seems that the iPhone will be strong in terms of user experience, web browsing, contact management, PIM, multimedia management (music, videos, photos)… I’ve predicted this a few months ago. On the contrary, Nokia is strong in terms of telephony features, video and still camera capabilities and multimedia communications (3G is not available on the iPhone yet, even if it will be in the near future), while they lack in terms of PIM capabilities.
A simple question arises: does the comparison between iPhone and Nokia really make sense? I think it doesn’t. I think Nokia management is still sleeping well.
Instead, I’m asking myself what about Microsoft, after having seen Steve, Eric (Google) and Jerry (Yahoo) in the same stage…
Again, for me the correct formula is: Apple vs Microsoft, not iPhone vs Nokia.
Technorati Tags: apple, erich schmidt, google , iphone, jerry yang, n95, nokia, 3G, smartphone, steve jobs, yahoo
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