A great pre-VON article by Andy Abramson:
People already pay for phone service. If they want to switch its because they want something better. Not only for less money, but with better value. Vonage, despite it’s flaws, SunRocket, Packet8 and the cable guys have already proven that paying for phone service does have a market ready customer audience. And that audience that is growing every day, especially with the cable guys.
It seems those cable guys have already proven they are good at making money and ringing up sales not only selling ads (commercials). They’ve proven they are pretty good at playing take –a- way too while the new fangled ad merchants, the web portals, are really only good at give – a-ways when it comes to making money off their audience.
So you decide. Show me ads. Or show me the money.
He also talks about Voice and web portals. In this perspective, voice is the 3rd dimension of the web, something missed to date. We need to fill this gap, and products like Sitofono, Abbeyphone, GizmoCall and others can do that very well. We need a deep integration between Web 2.0 services and Voice and presence, so that new valuable services can be created. I’ve underlined all this points during my keynote at VON Europe 2006. You can watch it here:
(some effects are not working on this shared presentation… if you want a copy, please drop me a line)
Guys, it’s just a matter of imagination.
Technorati Tags: abbeyphone, andy abramson, gizmo call, luca filigheddu, sitofono, voice 2.0, von
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