My recent post on click-to-call and the benefits associated to it led to a few comments from well-known bloggers in the VoIP space.
First and foremost, I would like to point out that the title of my previous post was misleading. Saying “Why any website needs a click-to-call” I certainly mean “any company that makes business through their website“. I’ve said this in my post, but it’s better to point out this again. Both Phoneboy and Garrett Smith pointed this out as well.
In addition, I would like to comment Garrett’s view on this subject. He writes:
So while click-to-call is a beneficial technology, best suited for those with large sites, focused on and with the ability to staff for always on business, it is not a “must-have”. It does add value for some, but not all. For most companies, who want to increase the accessibility and visibility of the ability to assist when a user/customer is stuck on a page or has a question, is best suited to boldly display their phone numer in the top left hand corner of every page on their site, with their hours of operation underneath.
A disclosure? Most of our customers are those that have a phone number displayed in the top left corner on their website. A click-to-call fills the gap, because it helps visitors to get their need satisfied as soon as that need comes out.
If you show a phone number on your website, you have to deal with it. You know that you can potentially receive phone calls from visitors that see your number. So you have to be prepared.
This is true if you use a click to call, this is true if you only show the number. The difference? With a click-to-call you increase the number of potential customers that contact you because you offer them an easy and quick way to do that.
One of our customers receives about 1000 calls / day. Now, with a click to call, they are receiving 15% more calls. Another customer receives about 30 calls/day. Now they receive 45 calls/ day, 50% more.
Previously, both of them had only a phone number shown in their website with working hours. Working hours work with click-to-call, you can show when your customers will find you if you think it would be better.
Special Gift for Garrett: there is a free Sitofono for VoIPSupply waiting for you “on my desk”: put it on your website and let me know. Please don’t tell our sales director…
Technorati Tags: click to call, garrett smi, luca filigheddu, phoneboy, sitofono, voipsupply
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