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Aswath suggests that Jajah should sell a new phone connected to both PSTN and the Internet, through which users could call via Jajah.

Thus when the user selects a name from the embedded address book, the phone will send its phone number and the called person’s phone number to Jajah via the data network connection.

Aswath continues saying that Jajah could make money by licensing this technology to phones vendors.

Technically speaking this is a great idea, but I’m not sure that they could undertake the “advertising-based calls” strategy this way. The concept of “PC to PC” is not present with Jajah, so they always have to sustain termination costs for each call. The Web page is an important piece in their strategy since it can become an easy way to deliver advertising contents to their huge amount of users.

Why not video-advertising through the new Jajah TV?

aswath, jajah, jajah tv, luca filigheddu