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Fiat, the italian car vendor, declared that the new Fiat 500 will become the “iPod of Cars“.
Fiat’s chief executive says he wants to emulate Apple by making its cars as stylish as the U.S. company’s computers and electronic gadgets, including the mass-selling iPod portable music player.
“I want Fiat to become the Apple of cars,” Sergio Marchionne told La Stampa newspaper in an interview published on Wednesday.
“And the Cinquecento will be our iPod,” he said, referring to Apple’s hugely successful iPod.
I really hope the new Fiat 500, as an “icon” like VW Beetle and BMW Mini, can help Fiat to boost their sales and improve their brand awareness in Italy, since most cars launched in the past years haven’t been so successful.
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