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Posted
28 September 2007 @ 9pm

Tagged
VoIP, Voice 2.0

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How to find Ooma on Google

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How can you appear in the first position on Google when people search for the name of your competitors ?

Ooma knows this very well.

If I search for “Gizmo” I find:

Screenshot 50
If I search for “Jajah” I find:

Screenshot 49

If I search for “Phonegnome” I find:
Screenshot 51

It’s a strategy that personally I don’t like, but it works and definitely denotes an aggressive approach towards their competitors. I thought Google wouldn’t permit such approach, but it seems I was wrong.

What if I search for “Skype” ? This is the best:
Screenshot 52

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3 Comments

Posted by
Irony Abounds
29 September 2007 @ 12am

Yeah. It’s a pretty common practice. There’s irony that if those ads appear on a site of the actual product trademark owner, and someone clicks on the ooma ad, ooma pays the real product maker for that click.

It is generally considered a “black hat” (or sinister) practice and will burn bridges, however. It basically means Ooma has no intention of partnering with any of these companies because the terms of such a deal would generally forbid buying that company’s tradmarked keyoords (and often many other related keywords).


Posted by
Stuart Henshall
29 September 2007 @ 2am

This is really rather sad. It also says they have more money than sense. Talk about flogging a dead horse!


Posted by
mark
30 September 2007 @ 8pm

Yeah, Google is constantly facing law suits because of this.


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