How can you appear in the first position on Google when people search for the name of your competitors ?
Ooma knows this very well.
If I search for “Gizmo” I find:
If I search for “Jajah” I find:
If I search for “Phonegnome” I find:
It’s a strategy that personally I don’t like, but it works and definitely denotes an aggressive approach towards their competitors. I thought Google wouldn’t permit such approach, but it seems I was wrong.
What if I search for “Skype” ? This is the best:
jajah, luca filigheddu, ooma, phonegnome, skype
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{ 3 comments… read them below or add one }
Yeah. It’s a pretty common practice. There’s irony that if those ads appear on a site of the actual product trademark owner, and someone clicks on the ooma ad, ooma pays the real product maker for that click.
It is generally considered a “black hat” (or sinister) practice and will burn bridges, however. It basically means Ooma has no intention of partnering with any of these companies because the terms of such a deal would generally forbid buying that company’s tradmarked keyoords (and often many other related keywords).
This is really rather sad. It also says they have more money than sense. Talk about flogging a dead horse!
Yeah, Google is constantly facing law suits because of this.