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How can you appear in the first position on Google when people search for the name of your competitors ?
Ooma knows this very well.
If I search for “Gizmo” I find:
If I search for “Jajah” I find:
If I search for “Phonegnome” I find:
It’s a strategy that personally I don’t like, but it works and definitely denotes an aggressive approach towards their competitors. I thought Google wouldn’t permit such approach, but it seems I was wrong.
What if I search for “Skype” ? This is the best:
September 29th, 2007 at 12:40 am
Yeah. It’s a pretty common practice. There’s irony that if those ads appear on a site of the actual product trademark owner, and someone clicks on the ooma ad, ooma pays the real product maker for that click.
It is generally considered a “black hat” (or sinister) practice and will burn bridges, however. It basically means Ooma has no intention of partnering with any of these companies because the terms of such a deal would generally forbid buying that company’s tradmarked keyoords (and often many other related keywords).
September 29th, 2007 at 2:03 am
This is really rather sad. It also says they have more money than sense. Talk about flogging a dead horse!
September 30th, 2007 at 8:11 pm
Yeah, Google is constantly facing law suits because of this.