Ingenio, an important player in the field of Pay Per Call and call tracking for directories, has been bought by AT&T.
With this deal, AT&T will integrate Ingenio’s technology into YELLOWPAGES.COM Network, AT&T Real Yellow Pages and 1-800-Yellow Pages.
It’s an important move that validates my company’s view and strategy, since we believe that click to call and phone leads have an enormous value for companies that are making business online and which are using the online channel to get visitors to their portals and e-commerce shops.
A research conducted by my company demonstrates as the conversion ratio of visitors into paying customers is much higher for a phone lead rather than other channels. At the end of the day, the human touch is a must-have.
That said, AT&T can surely leverage Ingenio’s technology in order to provide their advertisers with what they really want, that is a accountable way to verify the effectiveness of their marketing and advertising budgets’ expenditure.
at&t, click to call, ingenio, luca filigheddu
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