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Easy to tell, difficult to turn it into reality. Despite of this, that’s an important concept that I envision for 2008. It’ point #7 of my post on VoIP for 2008.

It’s pretty clear that this approach has different impacts whether applied to the consumer market rather than the business market.

In case of consumers, give them more, bundle services and start to target the mobile world also. In the mobile environment, consumers are willing to pay. It depends on the market, of course, but they are willing to pay. Offer prepaid packages and give them something really easy to use.

On the contrary, if your target is the business market, there are some premises to take into account:

• solve a problem to your customer
• make their users happy
• give them tools to measure how their business is positively impacted by your mashup (this is important)
• in most cases of big enterprise customers, forget revenue sharing (I’ll better explain this in another post)

That said, you have all the elements to ask a fair amount of money for your web-based and integrated voice mashup/service. Remember, #3 in the list above is very important. To better understand this, just ask yourself the real reason why Google released Google Analytics.

luca filigheddu, voip