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I found this article by Ravi Shankar at LatestGeekNews very interesting and thoughtful. He made some interesting points about the actual usage of Voice and messaging apps on Facebook. As we realized some months ago already, Facebook is not really a platform for voice widgets.
The only exception is represented by Iotum’s Free Conference call which underwent a tremendous growth during the past weeks. I can also confirm, in my perspective, that the traffic to their service coming from my company’s click to call Sitofono, integrated in the last version of the Iotum’s app, is definitely high, so I presume that the service is doing very well.
Why this lack of usage of voice apps on Facebook? Why, on the contrary, an incredible usage of applications that, at first sight, seem to be completely useless? Let’s take, for example, Superpoke. I consider it useless, but people use it continuously. Or other apps, like Friends for Sale, that is as useless as funny, so people like it and use it.
From this analysis I read an important conclusion: people, on Facebook, look for fun and are not willing to use it as the nth voice communication tool. I find it very useful for messaging, for example, but I’m not using it for voice myself.
If you are looking for the next successful app on Facebook, keep this in mind: the keyword for Facebook is not “USEFUL“, it’s “VIRAL“.
