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I just came across an interesting post by Rich Ord about Twitter. He basically states that Twitter is becoming more and more a big wall where people write something in order to make it visible to their audience.
In a nutshell, as Rich says, many people talk more than listen, since it’s almost impossibile to follow such huge amount of users, as many do.
So, how are people using Twitter? In my latest presentation at eComm last month, I inserted an interesting slide taken by a Twitter presentation, where they explain how their users use their service:
- ask questions, advice
- personal branding
- offer resource information to peers
- promote your projects, products
- drive awareness to something of interest to a wider community
- update many people all at once
- on-the-go sketchpad
- breaking news, new sites, trends
In the last period people are using it as a public chat too, where other can see what someone is saying to someone else.
In general, I tend to agree that Twitter is first of all a promotion tool, to (1) let people know that you (and eventually your products) exist and eventually to grow your network and your “brand”.
Listen? Secondary, unless it is functional to (1).
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