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I just wanted to give a brief update about my company’s Sitofono, the customer engagement service we have been offering since the 2nd half of 2006.

I wrote many times in this blog about the need of a “human touch” to the e-commerce world. The need of a human on the line is something many big, medium and even small e-commerce companies are slowly realizing is a fundamental part of their online business. If they plan to targeting a bigger and maybe less specialized customer base than in the past, they MUST pay attention to any tool that can help them to convert more visitors into customers and considering integrating Sitofono into their business.

I’m very happy to see that more and more companies got it. Sitòfono is now a profitable division of my company and in the first four months of 2008 we recorded the following results (compared to the same period of 2007):

Calls from our clients’ websites visitors to our clients: +278 % 

Minutes: +347%

Revenues: +190%

A new Sitòfono website will be online in the following weeks with more options available for any company who wants to invest into a powerful customer engagement suite, where the “click to call” is just a piece of the puzzle.

In addition, a major update of the Sitofono clients’ private area is coming soon. Usage of AJAX and other major updates will offer a whole new experience to our customers. 

We are also releasing a white paper which describes how visitors behave as soon as they get to a website while they are in the process to buy something. This behaviour is not that obvious and any ecommerce company must keep that in mind if they want to convince their visitors (obtained through expensive advertising campaigns) to become real paying customers.

Stay tuned. In addition, we are looking for resellers in UK. If you know companies in the field of online marketing, web design, e-commerce technologies that could be interested, please drop me a line.

Technorati Tags: customer engagement, ecommerce, luca filigheddu, sitofono