I just came across TwittAd, a new service aimed to help you to monetize your twitter page by showing ads on it.
My first thought was: is it a joke? There are many elements which lead me to think that this service will likely fail. Firstly, unless you have many (I mean many, many, many) thousand followers, your page will never be attractive for advertisers. It means “normal” Twitter users like me (almost 620 followers) are kept out from the game (99% of Twitters?). Secondly, do you know anyone who pays attention to your twitter page? I rarely open the twitter page of someone I follow, but I rather prefer to get my friends’ twits on my favorite Twitter client.
On the contrary, approaches like that adopted by Twitterrific, the popular Twitter client for Mac, are more effective IMHO. They basically shot an advertisement tweet among the other tweets, highlighting it so that users can easily see it and hopefully click on it.
TwittAd, so what? If anyone can help me to understand this service better, please leave a comment to this post.
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