There are many ways visitors can come across your blog. Most users visit your blog after having searched for something on Google. If your blog is well indexed and you have a good page rank, your blog could be one of the results displayed in the first page of the search results or, hopefully, one of the first 3-5 results.
This means that you are likely dealing with a visitor who is not a “faithful” reader but a casual reader who is (probably) visiting your blog for the first time.
At this point one of the goals of your blog is to make that visitor happy in order to become a faithful reader of your blog and come back there very often. Let’s see a couple of very effective ways to make this likely to happen on blogs based on Wordpress.
Welcome New Visitors
As I stated already, since most visitors come from Google or other search engines, your blog’s homepage is not certainly the most visited section of your blog. On the contrary, the single posts will be the most visited pages of your blog so you should focus on making them rich and sticky.
This plugin, for instance, recognizes where your visitors are coming from and show them a different message accordingly, together with a kind invite to subscribe to your RSS feed. It is very powerful and you have lots of options available on your admin page.
As soon as your visitors subscribe to your feed, you achieved an important goal, but it is not enough. Many people have hundreds feeds to play with in their RSS reader and not necessarily the time to read your blog every day. You have to make sure your content is unique and you have to try to make it appealing for your audience as much as possible.
Give New Visitors More Content To Explore
Let’s say I’m looking for “voip services comparison” on Google and come across a blog post covering that subject. Wouldn’t it be great if I could immediately have a summary of posts of your blog related to the same subject?
This plugin and, better, the LinkWithin plugin I just discovered today, help you to make all related posts easily available to your blog’s visitors. This is definitely a great way to increase the pageviews of your blog and lower the bounce rate.
Popular posts
If you write a lot of blog posts you know very well that some of your posts can become quickly popular, well indexed and widely read, while others get buried and aside for some hits the first day you publish them, remain mostly ignored.
A good way to highlight the posts which had more success on your blog is to… display them. A good way is to dedicate an area on your sidebar or, better, the area on top of your post’s title, easily visible to your readers.
There are many posts that can help you to make your popular posts easily discoverable. I would recommend the just updated Wordpress Popular Posts, but you could find other alternatives too.
In conclusion, we have to keep in mind that the success of our blog is due to a mix of elements that, together, can quickly help your blog to become popular and appreciated by your readers. In this perspective, I find that Wordpress is definitely a great platform which leaves many of this elements to the creativity of developers and to your ability to leverage them at their best.
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