One of the main reasons why Facebook experienced the tremendous growth everyone knows is that the localized versions of their popular service attracted an enormous amount of new users. People from other countries started using it and creating their social community within a completely translated version of Facebook. My wife, who cannot speak english (aside from medical books…) started using it as soon as it became more friendly to her and her friends.
All that said, Twitter should have understood that their popular tagline “what are you doing” cannot be well translated by most non-english speaking internet users so the time had arrived to finally localize it.
Where is the news? Well, they are crowdsourcing the translation by giving users the ability to translate their website. You know what? I’m one of the users chosen to make this happen.
It works this way: a new tab appeared on the left of my Twitter page and it adds some options that let me translate everything or just the current page. I can start and stop translating whenever I want and I can also leave comments to my translation. What can I say? Smart!
I don’t know how many italian translators have been chosen, but the ability to compare different translations in order to choose the best one is really a wonderful idea. When I say “best” I mean the one that best suits with the habits of any country in terms of internet usage and consumption. For example, in Italy we tend to use the english (now international) word “Home” for the homepage of a website, the real italian translation “Casa” would make italian users laugh. And, for a similar reason, I would keep the word “tweet” without tranlating it. Really, the equivalent italian “cinguettio” would make, again, people laugh loudly
I don’t know how long it will take, but I’m pretty sure many people are enjoying doing that. Despite my time is very limited, I’m dedicating 10 minutes a day to translate Twitter.com. Someone would ask: why? Well, I can just say that I’m happy to be part of the growth of a service that I love and that is giving me a lot: it’s like a way to give them something back (hey guys, think of me when you sell, ah?).
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