Category | Marketing

Customers Are Your Life: Engage Them

Posted on 23 October 2008

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!

In a period when everyone is talking about financial meltdown, crisis, layoffs and how to deal with the upcoming bad times, it’s very important not to forget that customers are the “food” for any company.
While many startups don’t have [...]

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Measure Your Twitter Influence: Twinfluence.com

Posted on 20 October 2008

Twinfluence is a service which lets you measure your Twitter influence and see who are the twitter users with more influence.

It basically puts together a couple of parameters from which it calculates your “reach“, “velocity” and “social capital“. Here is adescription of these attributes, taken from their website:
Reach is a measurement of potential audience and [...]

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Let’s face it: Apple is Not for Everyone

Posted on 14 October 2008

Today was the Apple day. All the main technology blogs are reporting the announcements made by Steve Jobs during today’s Apple event. New Macbook, bew Macbook Pro, an updated MacBook Air and the new 24” Apple Cinema Display.

Aside from the great innovations introduced with these new products, far ahead from the competition, it’s pretty clear [...]

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It’s Time for a Viable Business Model

Posted on 14 October 2008

During these days the latest articles by “top” US bloggers are all about how to survive from the huge financial crisis which is hitting the US market with all the evident consequences and impacts for the worldwide economy. When I read Robert Scoble’s blog, for instance, what I feel is FEAR.
I’m not really surprised since [...]

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How to Make a Blog Post Successful (and Sticky)?

Posted on 13 October 2008

Sometimes I’m surprised on how a blog post can become suddenly successful while others, even if potentially more interesting, stay buried in the archive of my blog.
One example for all is my recent post about Apple iPhone vs Nokia 5800 XpressMusic. In a couple of days, it received more than 3000 uniques views mainly coming [...]

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Subscribe to RSS, Much Better Than the Website!

Posted on 10 October 2008

Causal and not engaged one-shot readers or faithful subscribers? Well, no doubt, the latter.
I was noticing that while the number of pageviews of this blog is growing more and more (in the range of 1200-1500 / day) the number of RSS subscribers is quite frozen since I crossed 500 readers. Now it’s usually in the [...]

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Best Company Booth… Ever!

Posted on 09 October 2008

I think this photo talks by itself.

Technorati Tags: 33 across, booth, luca filigheddu

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