Category | Marketing

Let’s face it: Apple is Not for Everyone

Posted on 14 October 2008

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Today was the Apple day. All the main technology blogs are reporting the announcements made by Steve Jobs during today’s Apple event. New Macbook, bew Macbook Pro, an updated MacBook Air and the new 24” Apple Cinema Display.

Aside from [...]

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It’s Time for a Viable Business Model

Posted on 14 October 2008

During these days the latest articles by “top” US bloggers are all about how to survive from the huge financial crisis which is hitting the US market with all the evident consequences and impacts for the worldwide economy. When I read Robert Scoble’s blog, for instance, what I feel is FEAR.
I’m not really surprised since [...]

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How to Make a Blog Post Successful (and Sticky)?

Posted on 13 October 2008

Sometimes I’m surprised on how a blog post can become suddenly successful while others, even if potentially more interesting, stay buried in the archive of my blog.
One example for all is my recent post about Apple iPhone vs Nokia 5800 XpressMusic. In a couple of days, it received more than 3000 uniques views mainly coming [...]

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Subscribe to RSS, Much Better Than the Website!

Posted on 10 October 2008

Causal and not engaged one-shot readers or faithful subscribers? Well, no doubt, the latter.
I was noticing that while the number of pageviews of this blog is growing more and more (in the range of 1200-1500 / day) the number of RSS subscribers is quite frozen since I crossed 500 readers. Now it’s usually in the [...]

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Best Company Booth… Ever!

Posted on 09 October 2008

I think this photo talks by itself.

Technorati Tags: 33 across, booth, luca filigheddu

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Five Missing Features Facebook Should Add to Become an Operating System

Posted on 08 October 2008

In the last couple of weeks I received a lot of friend’s requests on Facebook from people I’d never have thought could have joined Facebook. Schoolmates as well as old friends, many of them finally discovered Facebook and joined it. Moreover, the driver who led them to join was to stay in touch with people, [...]

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New Lancia Delta gets Sitofono

Posted on 06 October 2008

My company’s customer engagement service Sitofono is now powering the latest and just launched online advertising campaign of the new Lancia Delta, the car which many years ago became very popular because of its numerous wins of rally world championships.

Now the new Lancia Delta has been officially launched and it’s definitely a great successor of [...]

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