Posted on 06 October 2008
Tags: customer engagement, fiat, Lancia Delta, luca filigheddu, sitofono
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Image by tonylanciabeta via Flickr
My company’s customer engagement service Sitofono is now powering the latest and just launched online advertising campaign of the new Lancia Delta, the car which many years ago became very popular because of its numerous wins of rally world championships.

Now the new Lancia Delta has been officially launched and it’s definitely a great successor of the historical older sister, in my dreams when I was a young boy
The campaign is now up and running in Italy only, but if you want to book a test drive, just use Sitofono. Here is the link.

Technorati Tags: customer engagement, fiat, Lancia Delta, luca filigheddu, sitofono
Posted on 02 July 2008
Tags: Business, click to call, click to engage, fiat, luca filigheddu, sitofono, Voice 2.0
I’m really glad that Fiat, the leading italian car brand, chose my company’s click to engage service Sitofono on their websites in order to convert more visitors into potential customers, letting them ask real time information about their cars, book a test drive or simply get a question answered.

Sitofono is also fully integrated into their online marketing campaigns, letting them move the recipients of DEM activities and banners to the more effective good old telephone, where their operators are capable of converting/selling more and more (yes, the human touch always counts!).

This is an important sign from the market. Companies are realizing the importance to provide prospects and website visitors with tools to easily interact with the company and make them feel there is always someone ready to take care of them when they really need help and support. Fiat’s move demonstrates that also companies which don’t sell online but have a big online showroom, can get a huge benefit by using powerful tools like Sitofono.
More cool news about Sitofono very soon. In the meantime, check this post by Phoneboy to discover why Sitofono makes our customers happy.
Technorati Tags: Business, click to call, click to engage, fiat, luca filigheddu, sitofono, Voice 2.0