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I was not surprised today when I read this article by Valleywag. Ooma, the VoIP service much discussed in the past months over the blogsphere, seems to be in trouble and many VP are leaving the company. Even their PR agency is not representing them anymore.
The departures include Yahoo veteran Tish Whitcraft, CFO Tom Cronan, and VP of communications Sarah Ross — though we’re told Ross is still consulting for the company. Outcast PR, Ooma’s agency, tells me it no longer represents the company;
There is nothing official here and at this stage it’s only a rumor, but it’s clearly not a good sign. Ooma’s approach to the market was much different from the competition, but even if many people reported an excellent voice quality, having to buy a $400 device is definitely a huge barrier for a wide diffusion of a service like that.
I’ll stay tuned for more news.
