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Image via CrunchBase, source unknown

It looks like Microsoft is playing hard to strengthen his position in the search and ecommerce sector.

They just announced they bought Ciao.com for $486 million. Ciao.com is a popular price comparison site and a public company (Greenfield) in Europe where users write reviews of any kind of digital good and where you can find the best deal for your online purchases.

Microsoft is far behind Yahoo and Google in the search market and this move is aimed to try to increase its market share quickly, after the much discussed no-deal with Yahoo.

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Technorati Tags: Ciao.com, deal, Europe, luca filigheddu, microsoft, Price comparison service, yahoo