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The popular Israeli Mobile IM/VoIP service Fring is slowly introducing banner Ads inside their mobile clients. It seems not all the users are affected, but only a selected group. 

I don’t really know if it will work, anyway praises to Fring to be one of the first players to introduce this approach in the mobile VoIP space. However Fring is not alone since Talkster is another player which announced a similar strategy at the beginning of this year, despite the approach is different (ads into the call stream).

I think 2009 will be a “show me the money” year so I bet many players in this space will launch similar or alternative initiatives pretty soon.

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Technorati Tags: Advertising, fring, luca filigheddu, mobile voip, talkster