Sometimes I asked myself if Google, a company founded in 1998 (times of web 0.1), could be considered a Web 2.0 company.
According to WikiPedia, this is the definition of Web 2.0:
Web 2.0 is a buzzword describing changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, information sharing, and collaboration among users.
Recently I started thinking whether the big web giant, Google, could be considered a so-called Web 2.0 company or not. Despite some of its services strictly follow the principles mentioned above, I found out that in many cases there is a lack of innovation in their applications and services. I’m not saying “web 2.0″ necessarily means innovation but there are some principles of this “paradigm” that Google is definitely not applying.
One example for all is the popular email service Gmail. Even if they recently launched the “labs features“, some new experimental options anyone can activate in their web email client, they are not, let me say, “life changing” and they are far from being focused to increase the productivity of Gmail users. Moreover I want to remind you that version 2.0 of Gmail just arrived a couple of months ago, almost 3 years after the launch of the first version of the service.

According to the Web 2.0 paradigm, new options/services should be launched very often, getting users’ feedback then coming back to make those features even better. I can’t find this approach with Gmail and I rather find as if there were a very slow process behind any new feature release.
All that being said, the most deluding Google application I’ve tried so far is GMail for Symbian S60 mobile phones. They launched the new version 1.5 some months ago but I never succeeded in using it for more than one week, since I usually have to come back to version 1.1 due to the inability to load it anymore. They introduced some very useful features like the ability to save “drafts” or to include the self-promotional signature “Sent from Gmail for mobile” (wow, what innovative set of features!) but they still haven’t figured out how to solve the problems of a client that is incredibly buggy.

Why? I already mentioned this problem in this blog but it seems no one takes care of users’ feedback within the mobile Gmail team. After some days of intensive usage version 1.5 becomes unstable and it takes more than one minute to load on my Nokia N95. Maybe I am the only unlucky user experiencing this (I doubt..), but I also tried to hard reset my phone and install it again without any evident improvement.
Coming back to the web version, there are tons of new feature-requests by users every day. Some of these features have been implemented by third party developers through Greasmonkey scripts (you can download them here) but they only work under Firefox and some very useful ones are not working with Gmail 2.0 anymore. Where is the preview pane? Where is the ability to include HTML signatures?
Don’t get me wrong, everyone can try the wonderful Gmail user experience and incomparable speed and I am a huge fan of this service as well as a power user, but sometimes I get frustrated by the lack of simple but powerful features which could improve my productivity. Just to name one, Google reader has a powerful preview pane for any news item, why not Gmail?
Gmail is just an example, but other services, in particular those which became part of Google after an acquisition, suffer of the same kind of problems. Jaiku as well as Feedburner are two examples where the innovation stopped as soon as they entered the Google empire. For GrandCentral the story is similar, even if in this case I know for sure that there is much going on behind the scene. Anyway the truth is that I can’t barely remember when a new feature was added to the service (Craig, I know you are working hard, guys…).
In conclusion, we can’t surely say Google is not an innovative company and everyone can easily agree that any new service launched by Google is innovative, usable and becomes widely used very quickly. In addition, the upcoming new Google browser Chrome should be the right move to consolidate all their services into a well integrated environment very easy to use for the final users. I’ll stay tuned for this.
Anyway the aim of this post is trying to make the Google team aware that there are many power Gmail users out there (as well as Jaiku, Feedburner, Grandcentral..) looking for more, like a stable v1.5 mobile Gmail and the introduction of many new features that can really improve their productivity and make Gmail (and the other services I mentioned here) even better. Am I asking too much?
The risk here, is that power users can start moving elsewhere.
Technorati Tags: gmail, Google, luca filigheddu, Web 2.0