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Internet is becoming more and more a crowded shopping centre where potential customers move quickly from this to that online shop.

In a “real” shopping centre, it’s not common to find many shops selling the same items close to each others. Unfortunately for them, fortunately for customers, on the web the story is totally different. Internet users that are looking for something to buy, move quickly from a website to another, using Google deeply and putting together all the relevant parameters that, at the end of their search, will lead them to a purchase.

These parameters are variegated: price, shipping costs, brand, payment method, delivery time and so on. Sometimes, people know very well what they want, so the brand is not relevant, since they have already chosen it.

All this said, it’s clear that it’s not that easy for online shops to keep users on their website and convince them to buy. They need everything can help them to achieve this goal. They need tools that can help them to help their customers during the purchasing process. Potential customers must feel like in a “real” shop where a clerk can help them and convince them to buy. They are willing to pay for that.

In order to better understand that what I’m saying is true, think for a while of two shops close to each other. Think of the same shop window with the same goods exposed. Everything looks alike, except for one important thing: one shop has the door opened and a clerk inside, the other one has the door closed with no people inside. Where are you going to enter ?

Internet has always been mute. Websites have always been mute. The problem is that we are not used to buy from mute shops. If we need information on what we’re going to buy, we need to ask someone. If we can’t ask, sometimes we give up and move forward.

In a real shop you always get the help you want and immediately. You are not willing to leave a message on a sheet and come back the day after to read the response. You need help EXACTLY when you ask for it. It’s a matter of emotions, you want to buy, you need help and look for it. If you don’t get it, you might give up and move to another “shop”. If this shop offers this help to you, it catches you.

The latter shop wins, the former loses.

All said above to state that a click-to-call on your “web-shop”, wether it is an e-commerce portal, an online travel agency or any kind of online shop or website through which you make business, definitely makes the difference. It fills the gap. It helps you to get new customers and make your customers/prospects feel that you really take care of them. It makes your prospects choose you instead of your competitors.

In conclusion, products like Sitofono are a clear example of real VALUE added to the whole online business, a must-have for anyone for whom the relationship with their customers is primary. Click to call services really make the difference.

Not convinced yet? Click on my Sitòfono on the right, I’ll convince you

Technorati Tags: click to call, e-commerce, luca filigheddu, make money online, sitofono