Ten years ago early adopters of Voice over IP could be recognized pretty easily: in front of a PC wearing a pair of headsets and talking to their crt monitor.
Now something is changing. PC based voice over IP doesn’t necessarily mean headsets. Jajah has been the first to introduce the concept of web-activated telephony, where users can activate a call from their PC through a web interface but use their normal PSTN telephone to talk.
Today Jajah is making a step forward, introducing the NO HEADSET campaign. They say: if you liked Skype, you’ll love Jajah. That means: “hey Skype user, why don’t you throw away your headsets and move to our service?”
Ad-hoc website, t-shirts, pins and much more. Jajah is taking this activity seriously. Want to get a no-headset wear? Make a video in which you dump your headsets and send it to Jajah. If you’re lucky they will use it in their promotional activity and you’ll get a t-shirt or something.
What to say? I like this move, it makes sense. Even if I’ve always been a purist of VoIP, I have to admit that web-activated telephony is something people like. With our click-to-call service, Sitòfono, we have seen that over 85% of users use it with the call-back option, that is no headset.
Frederik & Co, this is a good move. Will they really take on Skype? Well, that’s another story…it’s not so easy.
jajah, luca filigheddu, no headset, voip
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